Hi! I am Pelin.

I believe in the strategic power of design to create change for a meaningful future. I have experience in designing processes to achieve visions beyond products.

I am curious and a fast learner with a keen interest in creativity and discovery.  I love observing and understanding people, sense-making and experimentation to create meaningful, pleasant and applicable design solutions.

My ongoing PhD studies at TU/e Industrial Design is on value co-creation for aiding societal problems through design-driven innovation approach. I developed a methodology to design for societal challenges by involving stakeholders.

Currently I am a UX Design-Usability Expert at Philips Design, conducting user and design research for healthcare solutions. Formerly I took research and design responsibilities for 15 years in the R&D projects for home appliances, automotive and healthcare products; gave lectures and workshops about user research, UX design and design collaboration, in Turkey, Sweden, Italy and The Netherlands. I hold a BSc City Planning-Urban Design and MSc. Industrial Design.

Specialisation and interests: design-driven innovation, value co-creation, participatory innovation, user centered design, UX design, service design, user research, usability evaluation, research through design methods, value networks, business model design.

Have a look at my CV for my qualifications.