Lego, Creativity and Innovation

Nice story from the Smashing Network about how Lego used creativity and integrated it into its business to maintain its revenue. The observation that the kids become increasingly smarter and the way they play also changes is a valuable observation.
Btw, Lego is iconic for me as a member of generation who grew up with Lego’s. It means not only a toy but a creative journey to most of us. Am happy that they succeeded for so long. A visit to LegoLand is still on my to-do’s :)