About my research @ ProFit Newsletter

Recently I wrote about the Value Design Canvas, the tool that I am developing in my PhD research, in the ProFit newsletter:

Value Design Canvas, a tool for collaborative design

We are faced with complex societal problems like obesity or ageing population. Developing solutions require a good understanding of the problem, complementary resources and successful designs to be brought together. This is only possible through collaboration: which is rewarding but not easy. How can you bring people from completely different backgrounds together, to reach a single solution? Where do you start, what do you discuss, how do you decide? How can different perspectives be brought together to inspire innovative ideas?

Pelin Atasoy aims to answer these questions in her PhD research in Eindhoven University of Technology, Department of Industrial Design. By investigating the requirements of a multi-stakeholder discussion, she is developing the Value Design Canvas, a tool to facilitate the discussion process in a workshop setting. The tool combines the design and business angles together in a single process, to make the outcome clear at the beginning of the collaboration. It enables the participants to have a discussion around a central design idea from diverse perspectives and process helps the group to clarify the different aspects of the design concept in a step-wise manner.

Value design canvas horiz

The Value Design Canvas has been applied in numerous workshops until now. The ProFit Innovation Competition Inspiration sessions and Playfit Workshop were the two occasions where the teams of companies, experts and designers from the sports and game sectors worked together by using the Value Design Canvas to develop designs for making youngsters and elderly more active. The sessions were organized in Delft, Eindhoven, Kortrijk and Sheffield. In many other cases, the design students from TU/e Industrial Design organized workshops with companies and clients by using the Value Design Canvas. The sessions were inspirational for the designers to develop their concepts by considering the user requirements and business challenges.

In the past month, the Value Design Canvas was exhibited in the Design United exhibition during the Dutch Design Week. It received interest from a range of audience, especially from the designers, architects and urban designers who work with close collaboration with diverse sets of stakeholders. The exhibition will also take place in several other events in the upcoming months: Topsectors Event in RAI, Amsterdam; 3TU Excellent, Eindhoven, and in TUDelft, Delft.

In the upcoming 2 years, The Value Design Canvas will be developed further in parallel to Pelin Atasoy’s research on multi-stakeholder innovation initiation throughout the ProFit project. More information about the research and Value Design Canvas is available at www.pelinatasoy.com.

Published on 29.11.2013 at the ProFit Newsletters

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