In networked innovation value creation is dependent on the interplay of the capabilities and resources of the partners. In such design projects, the unknowns and uncertainties about the stakeholder capabilities and expectations, as well as the complexity of the design situation, pose a challenge for the designers. Then how can we design product/service concepts by considering the relationships between different stakeholders together with the user and business requirements? How can we support the designers to integrate stakeholder perspective into the design concept, at the early stages of the design process?
My PhD research, under the supervision of Tilde Bekker and Yuan Lu from TU Eindhoven Industrial Design, is focused on developing a design method to support the multi-stakeholder innovation initiation stage. The Value Design Method combines user experience design with business model design approach in a single process for both having a shared understanding among stakeholders, and also thinking of the stakeholder capabilities as a means to develop innovative design concepts.
The method is being developed via an iterative process, with a research through design approach by using multi-stakeholder workshops as a research and observation context (Gultekin-Atasoy et al., 2015).